| Capability | Traditional Trackers | Sonar |
|---|---|---|
| What It Measures | Action (Opens, Clicks) | Intent (Interested / Not a Fit) |
| Data Quality | Low (A Guess) | High (A Fact) |
| Recipient Friction | Low | Zero (One Click) |
| Channels | Email Only | Email, LinkedIn, Slack, etc. |
| Your Insight | "They clicked something." | "They want to talk." |







Great question! We believe in fair and transparent pricing, so we developed a "Smart Session Counting" system to ensure you only pay for meaningful interactions. Here’s how it works:
We only count the first unique interaction within a session.
Our philosophy is simple: You pay for each valuable, distinct signal of intent you receive, not for accidental clicks or noise.