Capability | Traditional Trackers | Sonar |
---|---|---|
What It Measures | Action (Opens, Clicks) | Intent (Interested / Not a Fit) |
Data Quality | Low (A Guess) | High (A Fact) |
Recipient Friction | Low | Zero (One Click) |
Channels | Email Only | Email, LinkedIn, Slack, etc. |
Your Insight | "They clicked something." | "They want to talk." |